Giovanni Notarnicola

Giovanni Notarnicola is a Partner at Porsche Consulting, based in Milan. He joined the firm in 2012 and leads multi-year transformation programs for global industrial corporations in Europe, Asia and Africa, from business development to client outcome, with global P&L responsibility. His work spans automotive, industrial goods, consumer goods and semiconductors, where he is Global Leader of the firm’s Semiconductors practice. A growing part of it concerns technology and AI: new operating models built on AI and physical AI, and the market and adoption of humanoid robotics.

In his public commentary he writes about the AI transition, the technology competition between the United States, China and Europe, and what technological sovereignty means for European industry. He is a recurring keynote speaker at European industry events, has been interviewed by Il Sole 24 Ore and Affari & Finanza, and has published in Harvard Business Review Italia.

He chairs SEMI End-to-End Smart Manufacturing, the European industry platform on the autonomous factory, and promoted and co-authored its white paper “From Hype to Impact”. He is a Visiting Professor at 24ORE Business School.

He started his career at CERN, designing chips and data-acquisition hardware for the LHC experiment that confirmed the Higgs boson. At Bosch he joined the International High Potential Program and then led production planning and procurement at the 2,500-person Bari plant. From 2020 to 2022 he co-founded Vadoalmercato.it, a marketplace for local vendors launched during COVID-19. He holds a Master’s degree with high honors from Politecnico di Bari.